merch
I create logos and visual identities that balance clarity, originality, and purpose. Whether for a small business or a larger organization, each project receives the same careful attention to detail and design integrity. For me, building a brand is about crafting visuals that genuinely reflect its character and connect with its audience.
“Philly Fans Drink Philly Beer”
for Attic Brewing Company
For this project, I was approached by Attic Brewing Company, based in Philadelphia, to develop a versatile graphic intended for merchandise like t-shirts, tote bags, and pint glasses. The creative brief emphasized the need for a flexible design that could seamlessly transition through different sports seasons.
I chose an athletic typeface that embodies boldness and minimalism, ensuring it remains easily recognizable. This design allows for color variations to reflect the active sports teams, with red for the Phillies and green for the Eagles, among others.
Beyond the design phase, I took hands-on involvement by screen printing the initial batches of t-shirts and tote bags when we launched this design in the summer. We opted for a traditional ringer-3/4 sleeve shirt to capture the nostalgic essence of a baseball jersey, adding to the overall experience for fans and customers alike.
