Merch

Successful merch is bold and immediately identifiable, allowing it to function independently, while remaining cohesive within an existing brand’s identity. Built for versatility, I create graphics that translate effectively across a wide range of products and sizes, maintaining clarity and impact, whether applied to small accessories like stickers or larger formats like t-shirts.

“Philly Fans Drink Philly Beer”
for Attic Brewing Company

For this project, I was approached by Attic Brewing Company, based in Philadelphia, to develop a versatile graphic intended for merchandise like t-shirts, tote bags, and pint glasses. The creative brief emphasized the need for a flexible design that could seamlessly transition through different sports seasons.

I chose an athletic typeface that embodies boldness and minimalism, ensuring it remains easily recognizable. This design allows for color variations to reflect the active sports teams, with red for the Phillies and green for the Eagles, among others.

Beyond the design phase, I took hands-on involvement by screen printing the initial batches of t-shirts and tote bags when we launched this design in the summer. We opted for a traditional ringer-3/4 sleeve shirt to capture the nostalgic essence of a baseball jersey, adding to the overall experience for fans and customers alike.

“Community Care
is a Multiplayer Game!”
for Germantown Community Fridges

I volunteered as a pickup driver for the Germantown Community Fridges from 2023 until 2025. During that time, I organized two fundraisers to purchase food and help maintain the fridges with regular maintenance. Each raised nearly $1,000.

For this graphic, I took inspiration from 8 bit video games released in the 80s and early 90s that featured different types of food

Beyond the design phase, I took hands-on involvement by screen printing the initial batches of t-shirts and tote bags when we launched this design in the summer. We opted for a traditional ringer-3/4 sleeve shirt to capture the nostalgic essence of a baseball jersey, adding to the overall experience for fans and customers alike.