Logos

I create logos and visual identities that balance clarity, originality, and purpose. Whether for a small business or a larger organization, each project receives the same careful attention to detail and design integrity. For me, building a brand is about crafting visuals that genuinely reflect its character and connect with its audience.

“Fat Baddie” - Toni Caggiano

For this project, I worked with TikTok personality and comedian Toni Caggiano to create a logo for her debut clothing line “Fat Baddie”.

Toni encourages body acceptance and positivity through her many videos. Rather than shy away from the negative stigmas often associated with being fat, Toni turns them on their head and makes them front and center of most of her discussions.

With this in mind, I made ‘fat’ the focal point, then alternating cursive and sans-serif fonts as well as the black and white fills with ‘baddie’, to maintain balance between the two. The result is something bold, fun and recognizable- like Toni.